L^IFE Soft Launch

Project Brief:

L^IFE is a creative and entrepreneurial hub for Gen Z and young innovators located across the first two levels of *SCAPE Singapore, designed to engage youth and the young-at-heart through experiential spaces spanning food and beverage, retail, and lifestyle concepts. Guided by the pillars of innovation, creativity, entrepreneurship, and sustainability, the space brings together emerging brands, creative activations, and interactive experiences.

The L^IFE soft launch, held on 29–30 November 2025, was a private invitation-only preview ahead of its public opening. Invited VIP guests, including partners, industry stakeholders, and influencers, were introduced to the space through guided walkthroughs, curated brand interactions, and temporary activations designed to showcase the L^IFE concept.

My Role and Contributions:

Startup Outreach: 

• Contacted selected startups to invite them to participate in pop-up booth activations during the soft launch 

• Coordinated participation details with confirmed startups, including booth sizing, setup timing, and event dates

Volunteer Coordination:

• Followed up via email with Republic Polytechnic student volunteers who had expressed interest in supporting the soft launch 

• Assisted with final confirmation of volunteer participation, coordinating with the lecturer overseeing volunteer outreach and wellbeing

On-ground Event Support:

• Assisted with hospitality preparation for invited VIP guests, including preparing drinkware for refreshments and organizing goodie bags for distribution 

• Supported access control at designated VIP-only areas by checking wristbands to ensure restricted areas remained accessible only to invited guests 

• Provided general on-ground support throughout the soft launch to assist with event operations and guest coordination